Imagine pitching an idea to millions of people around the world, to an audience larger than you could ever imagine. That’s exactly what you can do with crowdfunding websites. Gone are the days where budding entrepreneurs must rely solely on loans and private investors, or the days of charities only being able to reach local […]
Author: OpenAcademy
How Large Brands Utilise Crowdsourcing
Crowdsourcing isn’t a new concept, it’s one that has been used by renowned brands worldwide. Not only does it drive creativity and innovation by drawing from a wider pool of ideas and talent, but it’s also simply good marketing. Consumers want to be acknowledged, so it’s always a good idea to get consumers involved in […]
Halal E-Marketplaces
As brands transition online, halal brands and practitioners are seeing the need to meet the needs of their consumers online as well as such creating the concept of a halal e-marketplace. It exists to provide reassurance for those who practise the consumption of halal products as a lifestyle and to educate those who are not […]
Mushroom Packaging
Next time you buy something online, it may just arrive in packaging made of… mushrooms? That’s right, as a way to combat the growing landfills and excessive use of fossil fuels, a new packaging solution has been created. Known as Ecocradle, this mushroom-based material is made of fungus roots and residues from farming. It was […]
Popular Products That Were Crowdfunded Projects
Crowdfunding as a concept has a history dating back to the 1700s, but it has gained traction in recent years with the advancement and growing popularity of the internet. Crowdfunding has become a $34 billion industry, and this figure is expected to triple in the next decade. It may surprise you to learn that some […]
Podcast: Sarah Lian – On a career in Entertainment, Entrepreneurship, Women Empowerment and More
Sarah Lian is an entrepreneur who creates opportunities for inspiring women to share their gifts and talents to affect positive change. She’s the Founder and Managing Director of Suppagood, a Malaysian talent management agency that aims to nurture talent potential and develop their professional careers. And her latest venture was the launch of Supparetreat, a […]
The Business Plan of Cloud Kitchens
Cloud kitchens, also recognized as dark kitchens, ghost kitchens, or virtual restaurants, aren’t as complicated or otherworldly as you might think. The concept of Cloud Kitchens involves no dine-in services. Orders are taken via telephone or online, food preparation done remotely, and food delivered to a client’s doorstep. Setup & Location With no need for […]
Unique Business Models & Their Online Marketplaces
Online businesses have come a long way from the typical business models of direct sales, franchises, and brick and mortar stores. Nowadays, anyone with an internet-accessible device, a budget, time, and an idea can set up a business. Here are just a few unique business models that leverage the sharing economy, customization, and subscription content. […]
How to Run a Successful Crowdfunding Campaign
Many startups turn to crowdfunding as a potential means of securing funding. Not only do crowdfunding campaigns provide a visualisation of potential customers, but they can also help you gauge the interest of your target audience so you can adapt accordingly. All of this information can even give you more merit when approaching larger investors. […]
Common Consumer Behaviours for New Entrepreneurs
Starting new entrepreneurship or business is never easy. No matter what industry you are in, we will all have to engage with clients or customers, virtually or physically. And as a fresh newcomer into this enterprise, you might need a few tips on common consumer behaviours. So take a look below and find out what […]