As an individual, it doesn’t matter if your professional role is a freelancer or a CEO of a huge conglomerate, personal branding plays a part, as it is the perception of people’s impression of you. But the real question is how do you make your personal branding stand out amongst the ocean of impressions?
That is, by presenting a real and genuine side of yourself, being honest about your values and missions, thus, building an emotional connection with your clients and followers.
Continue reading to find out what are the 3 tips on how to build authenticity in your digital personal branding.
Tip 1: Have A Personality
You need to find your uniqueness, what makes you distinctive amongst the vast crowd. This can be as simple as the colours of your social posts, the tone of voice in your messaging and the attitude that you portray in the public’s eye.
Tip 2: Share Your Voice
Pick the right platform and give your stance on social issues, share your knowledge and industrial expertise to the public. Be on social media and maybe even have your very own website. Having a website to house all your content will allow you to have a more structured start to your digital marketing strategy.
Tip 3: Converse, Rather Than Giving A Speech
It is important to also realise that your consumers are people, and your brand is also managed by people. Hence, it is crucial to interact with your consumers on a more personal level. Understanding your target audience and personalizing content according to your target audience are the keys to sustain your followers and loyal customers.
Ultimately, being a brand that strives for authenticity, the values of transparency and honesty must be held high. To ensure that consumers trust your choices, you must plan and make decisions for the benefit of your consumers. Aim to build an online community that will support you through thick and thin, but at the same time, keep in mind that as a brand, you are giving back to your community, no matter the size.