The Internet was first commercialized in 1991 and with that began the first bouts of online shopping with Amazon and eBay leading the way in the industry. Amazon, founded by Jeff Bezos sold mostly books at the time while eBay was the first C2C platform for shoppers started by Pierre Omidyar. An online payment system […]
Author: OpenAcademy
Gamification in eCommerce
The blooming scene of online shopping or e-commerce is currently one of the contemporary modes of shopping in this current day and age. With the current online market consisting of saturation of different types of brands, you will need a marketing strategy that stands out in order for your business to achieve lengths. On that […]
Ways to Increase Productivity at Home
There is a dated mentality that working from home or remote working is not as effective as working in the office, but recent studies have shown this to be false. With the current Covid-19 pandemic, almost everyone has been forced to convert their home into their office, and it can be a difficult transition. But […]
3 Serendipitous Business Successes
Serendipity: finding things that were never actively sought, but having them turn out to be invaluable. This usually happens when we make uncommon connections and end up with something we hadn’t thought of. In entrepreneurship, this means happening upon strange yet genius business ideas that come when you least expect them. However, these ideas are […]
The New Norm: Coworking Spaces
Over the last decade, coworking spaces have increased in popularity, revolutionizing the way people work. Various regions are receptive to the concept. The Asia Pacific alone had the highest number of coworking spaces in 2019. The concept has taken off with start-ups to digital nomads to big players. Here’s a look at why they’re such […]
Growing Connections on LinkedIn
With the platform now topping half a billion users in more than 200 countries, it’s the clear leader among social media for connecting with B2B prospects, potential hires, and business partners. Although there is less traffic on LinkedIn, it is often a better choice for businesses. Besides providing you with an opportunity to connect with […]
Steps to Market your Brand in the Sea of Online Advertising
You have a brand with your own colour and design. You know your market, your target audience, and consumers. Now, you are stuck because you don’t know how and what to do with all this information. Well, take a look below to see what are the steps to market your brand in the vast ocean […]
Digital vs Physical Marketplaces: Which is Better?
Not knowing what is best for your business can be tricky, especially when you’re contemplating between opening a physical store or an online shop, or even both. But there’s no need to dwell on it anymore because all you need to do is take a look below and weigh the pros and cons. The Upper […]
Reduce Operating Costs by Minimising Food Waste
One of the best, yet often overlooked, ways to keep operating costs low is by reducing food wastage. This can be achieved by conducting a Food Audit! A food waste audit’s primary function is to identify where the operation’s waste comes from as finding the source is the first step to reducing waste. There are […]