The blooming scene of online shopping or e-commerce is currently one of the contemporary modes of shopping in this current day and age. With the current online market consisting of saturation of different types of brands, you will need a marketing strategy that stands out in order for your business to achieve lengths. On that account, you can always look into Gamification.
What is Gamification?
Gamification is the designation of adding gaming mechanics into nongame environments like business websites, online communities, learning management systems, or even intranets to triple participation. As gamification amplifies consumer engagement and inspires the collaboration between employees and partners.
Examples of Gamification
Lazada Games – Laz City
In this adorable game, you will need to build buildings and complete tasks to earn diamonds. Diamonds are used to upgrade buildings and fortify your city. You will be awarded coins in order to exchange for vouchers, that will be used whilst you shop.
Shopee Games – Battle to the Top
A series of games in the Shopee app that allows you to compete against other users for a place in the leaderboards and top ranks, play daily and get coins to exchange for freebies and vouchers, that you are able to use whilst shopping.
Social Media Marketing – Instagram Story Polls
Brands and influencers post polls, quizzes, or swipe up links to allow users to engage and interact. This raises brand awareness and enables product promotions.
3 Parts of the Gamification Process
#1 Challenge
Once the game or settings are complete, banners are put up in news feed in apps, emails, and notifications are sent to users to inform and urge potential users to engage and interact with the games build.
#2 Instruction
Once logged in, game instructions are explained to users clearly to ensure that the rules and how-tos are understood by users.
#3 Reward
Methods like leaderboards and challenges are set up in order to allow users to play and interact to gain rewards. The rewards must be something of value to the users, like discounts, vouchers, or exchangeable that encourages the users to come back for more.
So want to up your game in e-commercing? Try gamification, it will really bring your marketing to levels!