Author: OpenAcademy

The Rise of Podcasts and Why Advertisers Should Care

Podcasts have been experiencing a huge popularity surge in recent years and current trends indicate that its listener base will continue to grow. In a world where flashy and instant visual marketing is the norm, it may seem odd that this long-form audio format has caught on. In fact, podcasts boast a 90% listen-through rate. […]

Local Gaming Events in Malaysia: Level Up KL

It is the biggest annual Malaysian gaming event by the Malaysia Digital Economy Corporation (MDEC) that has been held annually since 2015 and is typically a 5 day event consisting of workshops, talks, business connection meetings and opportunities for people to network.  Credits to MyGameOn and Level Up KL This event serves as a meeting […]

The Best Free Mobile Game Development Softwares

With all this chatter about the gaming industry, it’s impossible to exclude the discussion of mobile games! The prevalence of smartphones has made convenience a key aspect in the popularity of games, and what’s more convenient than a mobile game? It can be easily obtained on the App Store or Play Store, it doesn’t take […]

Greenwashing: The Not-so-white Lies In The Name Of Profit

Greenwashing is the act of making misleading or unsubstantiated claims to depict something as more environmentally friendly than it truly is. The rise of the sustainability movement has led to more environmentally conscious consumers who prefer to support “ethical” products, and greenwashing is an attempt to capitalise on this growing demand.  Companies will plaster products […]