With the number of video gamers in the industry in the billions and rising, marketing to the large audience in the industry will likely allow you to reach a potential customer base). Just like in any other community and audience, gamers have brands that they associate with, and here’s what they want: A study by Kim Thompson shows that 83% of people in the gaming community prefer content from brands that entertain them, 75% of them want content that taps into their passions, while 70% wants content that gives them useful information about how to use their products or services.
Before diving deeper into the video game community, one factor to take into account is whether the marketing medium, like smartphones, tablets, PC, and connected TVs should be in line with the consumer’s interest, such as using sports, puzzles, movies,and more. With that in mind, here is a list of things to take note of when marketing in the fast-growing market of video gamers:
Brand Name
The name of a product or brand is the first thing people see, so it’s important to make a lasting and positive first impression. Branding and marketing Catchy names that are easier to remember tend to capture the gaming audience’s attention better as is evident by many popular games like Destiny, League of Legends.
Samples or Sneak Peeks
A common marketing strategy in the gaming industry is the release of trailers and teasers that serve to give players a sense of the gameplay. Many game consumers want to know what to expect before they buy it, so many prefer to see a product in action as it gives them an idea of how they will react to the game once they are finally able to play it.
Incentives & Rewards
Early order incentives in the gaming industry allow for consumers to purchase a game before its release. Some are skeptical of this strategy but it is still an effective marketing tactic as users know they are guaranteed a copy upon release. The promise of rewards such as additional discounts, special features, or early access can also act as incentives for gamers to purchase a game.
Gaming Influencers
Gaming influencers have the power to influence gamers who share the same interest and that is proven through the many game purchase decisions that are a result of influencers. As a brand, influencer marketing is a strategy you can tap into to increase the credibility and trust towards your products due to the rapport that influencers have with their followers.
Video Content & Quality
Better quality videos stand a higher chance of grabbing the and contributes to 50% of the video-viewing completion rate.
Brand Integrity
Like any other industry, brand integrity has an effect on consumers. It is found that almost 90% of consumers will gravitate towards brands based on their connection to charitable causes. From a brand’s perspective, being able to understand that more users favour such philanthropic partnerships could give you an upper hand in the gaming industry.
Inclusivity
It would be helpful to have a diverse product development team that understands the audience to create a positive and accessible gaming platform.