Starting new entrepreneurship or business is never easy. No matter what industry you are in, we will all have to engage with clients or customers, virtually or physically. And as a fresh newcomer into this enterprise, you might need a few tips on common consumer behaviours. So take a look below and find out what kinds of behaviour your target customer groups fall under and how do you adjust your marketing strategy to fit them.
The Definition of Consumer Behaviour
Before entering the den, we must first know that consumer behavior is personal, situational, psychological, and social reasons why people shop, buy, and use, then dispose of products.
Get In-Game: The Kinds of Consumers
- Complex Buying Behaviour
This type of behavior can be commonly seen when buying something expensive or unfamiliar to the consumer. Consumers will invest more in researching and getting information from family and friends in order to prevent too much monetary burden after making a purchase.
- Dissonance-reducing Buying Behaviour
With not many choices, consumer engagement is greater as decision making is quite confined. This type of behavior will show if there are not many choices in the market. With budget limitation and lack of choices, not much research will be done on the consumers’ end as the brands available are not in abundance.
- Habitual Buying Behavior
Like the name, consumers pay little to no attention to researches of the brand or product, as the products they use are bought habitually and out of familiarity. Not a lot of thought will be put into the decision process, as the products bought are usually daily products. Other than that, these brands and products are common to purchasers, as they are buying what they usually go for.
- Variety Seeking Buying Behavior
Variety seeking consumers are the ones that switch between brands, wanting to try new things. This is because brand switching has low cost and at the same time, the curiosity to try new things and different products will be fulfilled. These types of brand switching are often unintentional, as consumers are just purely variety seekers.
Do You Know Your Consumers?
It is important for you to figure out the type of consumers you are targeting. Prepare some surveys and allow customers and clients to fill in. This is great for you to get insights and understand the purchase intentions of your consumers. If you understand your consumers, you are able to create effective marketing strategies that are able to retain new consumers while at the same time, keep loyal consumers by your side. Remember to always stay connected with your consumers and keep track of your own progress as well. This way, both sides will grow together.