Live Streaming is more than just talking to your followers in real-time. Live streaming is essentially an activity that builds trust and instils the faith of consumers towards a brand. Thus, what are exactly the benefits of live streaming for a brand?
Bridging the Gap between Virtual & Reality Real-Time
By turning on live streaming, you are essentially letting people in to view you in real-time through their phone screens, no matter the time zone and place. The virtual connection that you originally have with your followers will be temporarily blurred, and your followers will then feel as if they are physically there with you.
Enhancing Personal Connections
By being able to demolish the virtual gap between you and your followers, you are then able to connect with them one-on-one. On your end, you may feel as if you are speaking to hundreds or thousands of people, but on your followers, they are only speaking with you. By speaking in a personal tone as if talking to someone else, your followers will feel as if they are just video-calling another friend.
Building Trust
Speaking to your followers directly and personally will eventually establish not only a personal connection but trust towards the brand as well. By allowing your followers to view you in real-time, you are putting yourself in a space where there’s no editing nor a scripted scenario. Hence, by going with the flow, you are showing your followers your true and authentic self where your followers will then be able to fully trust and believe your actions and words.
Cost and Monetary Reduction
Live streaming is actually one of the best ways to introduce a product or service or even engage to followers as it does not need much tools and preparation, except for a digital device like a smartphone and essentially the internet. Of course, extra items like props and decorations are a great bonus! But if you were to host just a momentary live stream, just to showcase the behind the scenes of a product, you really don’t need much. Just make sure your device is well connected to the internet and you’re good to go!
Now you know the benefits on why YOUR brand should go live, why not try it out?