A QR code is a type of barcode anyone can scan and read with the camera in their smartphone. In addition, QR code stands for “Quick Response code”, “quick” because consumers are able to scan the QR code with a smartphone and get instant access to the information or be directed somewhere such as a website. Once scanned, QR codes can either send the user to a PDF, landing page or video, or prompt a text message conversation, and so much more. Will 2021 be a breakout year for QR codes? It has been buzzed about for years, but adoption has been slow.
In addition to this, QR codes first started gaining attention around 2011 and 2012 when smartphones were first gaining traction, you would see these QR codes everywhere, but their usage didn’t really take off due to reasons such as usage difficulties, slow internet speed and so on. QR codes have started to make a comeback recently due to the global pandemic, which forces brands to re-implement QR codes, as there is a need to remain as contactless as possible in the current pandemic.
Due to the straightforward usage of QR codes without the need to download a third-party app, QR codes have become a highly affordable solution for businesses, organizations, and brands that wish to transform their print communications into a more connected digital experience. Retailers and marketers are also able to strategically incorporate them into their ad creatives to drive users down the sales funnel and fulfill a variety of objectives.
Without a doubt, QR codes can definitely be a helpful tool to help you to better engage with your audience, enhance customer experience, boost sales, and drive values in your businesses. Try it out now for your own brand if you haven’t already!