1. Choose a topic that interests you
Loving what you’re talking about is the cornerstone of podcasting. Listeners recognise passion, or the lack thereof. Genuine passion is contagious. Your affinity for a subject will cause listeners to feel more invested in your show.
2. Prepare thoroughly for your guests
Having guests like experts or public figures from various fields to pick their brain on your podcasts can make for exceptional content that can draw in niche audiences. However, how the interview is conducted can make or break the entire episode. Be sure to study the guest’s past appearances, previous answers, and career highlights among other things. This will help you come up with unique questions that can set your show apart.
3. Encourage participation using social media platforms
While podcasts may seem like a one-way medium, there are many ways to get listeners involved. Pose questions for listeners to answer in a centralised location, for easy compilation, that you can feature in future episodes. Not only will this provide you with interesting content while simultaneously boosting social media engagement, it incentivises listeners to tune in to subsequent episodes in hopes of being featured.
4. Have a regular upload schedule
There is nothing more frustrating than waiting indefinitely. An upload schedule doesn’t just regulate your workflow, it helps build up listener anticipation. If you always upload on a particular time and day, more listeners are likely to tune in as soon as an episode drops. This can also make listeners create a routine involving your podcast, like listening as they have breakfast, commute, or go on a weekly run.
5. Publish episode transcriptions
Posting episode transcriptions on your website or social media can be an effective way to reach a wider audience and maximise the value of your work. People researching the episode topic on search engines may discover your podcast while and begin tuning in. Besides, it’s a win-win scenario since having transcriptions makes it accessible to the hearing impaired, allowing them to enjoy your content.