Digital Marketing is where brands build connections with the right people at the right time. It has been an essential element for a company’s growth over the last decade. Businesses can reach out to a specific group of audiences and then provide them with valuable pieces of information. Marketing directly to potential customers has never been more effective and efficient.
At the mention of digital marketing, most of you will be thinking about social media posts and the promotion of products online. Yes, social media is always the first thing that will come to peoples’ minds when digital marketing is mentioned.
However, the reality is that digital marketing is built out of different digital strategies and techniques. Besides social media marketing, digital marketing can be performed in numerous ways depending on the company’s objectives and goals. In this article, you will get to know the 7 most popular digital marketing strategies.
(1) Social Media Marketing
Social media marketing is not as simple as posting and promoting on social platforms and replying to comments. It includes creating compelling content that will resonate with the audiences, listening and connecting with audiences, analysing the social media performance, and running social media ads.
A company can connect its brand with its users to build credibility, increase sales, and drive website traffic with social media. There are a few popular social media platforms businesses will usually choose to run their social media marketing. These platforms are Facebook, Instagram, Twitter, TikTok, Linkedln, and YouTube.
(2) Content Marketing
Content marketing is all about creating and distributing online content (e.g., social media posts and videos). It helps to pique people’s interest in a product or service. The main goal of content marketing is to a reader. It may or may not come together to convert them into your customer. As a whole, creating content can differentiate your business from others and help to increase brand awareness.
(3) Email Marketing
Email marketing is the use of electronic mail to direct information (e.g., promoting new products, announcing sales) to existing or potential customers. It can be used to provide value to existing customers and gradually convert potential subscribers into customers.
(4) Mobile Marketing
From SMS to in-game mobile marketing, social media, and even mobile apps, any advertising activity promoting products and services through mobile devices is known as mobile marketing. It can be a huge challenge to acquire, engage and retain users across several platforms through mobile marketing. Effective mobile marketing will require the creation of a consistent and engaging experience for people.
(5) Search Engine Optimization (SEO)
SEO is a technique to improve your company’s organic traffic and ranking on search engines such as Google. Improving organic traffic and ranking will allow your company’s website to appear on the first page of the search engine whenever a relevant search keyword is used by people looking for information.
A well-executed SEO can help your company’s website rank higher in the Google search results so that people will be more likely to click onto it. SEO marketers will utilise keywords or phrases that people usually use when they are browsing for information online. Keyword targeting, appropriate link structure, and content indexing are the three most significant aspects of SEO.
(6) Pay-per-Click (PPC)
Pay-per-click (PPC) is a type of paid digital strategy that companies will have to pay for each click on their ads. Have you ever searched for something on Google and then you notice the first few results have the word “Ad” or “Ads” right beside it? ? That is an example of PPC. Other PPC examples are ads that appear when you’re browsing the web, commercials before YouTube videos, and ads in mobile apps.
(7) Marketing Analytics
Marketing analytics is where you measure the success of your marketing strategies through acquired data. For example, how many times a link is clicked, the duration customers stayed on your website, the open rate of emails, and more. Analysing these data can help the marketer observe users’ behavior to develop better marketing strategies and help the company in making strategic decisions. Marketing analytics is what sets digital marketers apart from traditional marketers.