Even if you’re currently not on TikTok, there is no doubt that you’ve heard of it! The power of TikTok should not be underestimated. According to a TikTok Report, as of 2021, TikTok has 1 billion active users globally. We know that TikTok is the “next big thing” and has definitely impacted the culture and sound of the next generation.
Before we get to whether you should tap into TikTok marketing, let’s first address what exactly is TikTok marketing?
TikTok marketing basically means that marketers use different marketing tactics to promote products or businesses on TikTok. During which, marketers can choose to work with influencers, to have them create content for your brand or product, create original content which gives you the most creative freedom, and lastly advertising on TikTok – the cost of which is based on a bidding model, these are the most common route for any TikTok marketing strategy.
Currently, TikTok marketing can help businesses increase brand awareness, build communities, sell products, provide customer services and also advertise products and services.
Now that that’s out of the way, is it the time to tap into TikTok marketing?
Well that really depends, we know that TikTok’s staying power has become crystal clear—it’s not going anywhere anytime soon! TikTok has a vast audience base for marketers to target. With 1 billion active users, it is definitely a huge audience group to tap into, especially for the younger audience group. However, you need to first establish if this group of users are your customers and if your brand or product is relevant to them.
As one of the more active platforms, TikTok has excellent user interaction. Thanks to TikTok’s unique algorithm, even if your account is new and has 0 followers, your videos still have the chance to go viral on TikTok. This is because 90% of TikTok users use the app a number of times a day, which increases engagement. So as a new business or brand, you may have a fighting chance marketing on TikTok.
In the year 2022, there will also be a partnership between TikTok and shopify, which will probably greatly benefit the purchase process on TikTok and ensure that it is more streamlined for users to do in-app shopping! So, this could be a great opportunity for businesses to tap into!
So there are definitely a lot of pros to marketing on TikTok! However, like with every platform, it’s recommended to approach it with some thought – consider your target audience, look into a strategy and consider if you have enough resources to jump onboard a new platform.
If you’ve got all that figured out, TikTok marketing is definitely something a brand should tap into!