Author: OpenAcademy

Get to Know: Nostalgia Marketing

Have you ever yearned for specific products or consumables that just bring back certain tastes of childhood memories? Well, you are not the only one. In recent years, as technology becomes more advanced and a robotic future where flying cars seem to be realistically achievable, more and more people seem to crave a hint of […]

Yay or Nay: Deleting Comments On Social Media

Social media has become a public platform for customers to speak their minds and one of the places to do so is in the comment section. Since public comments are viewable by both existing and potential customers, they are often the best way to catch a brands’ attention. This also means that negative comments have […]

Podcast: On Being A Three-time Olympian

He is the first Malaysian cyclist to have made it into the top 6 finalists of the Olympics three times, Josiah Ng @josiahcyclist is a retired Malaysian professional track cyclist turned speaker, coach, mentor, tech entrepreneur and brand advocate. He shares how anyone can develop the mindset of a champion, be it in one’s personal […]

Podcasts 101: 5 Tips From Seasoned Podcasters

1. Choose a topic that interests youLoving what you’re talking about is the cornerstone of podcasting. Listeners recognise passion, or the lack thereof. Genuine passion is contagious. Your affinity for a subject will cause listeners to feel more invested in your show. 2. Prepare thoroughly for your guestsHaving guests like experts or public figures from […]