Popular Digital Marketing Strategies

Digital Marketing is where brands build connections with the right people at the right time. It has been an essential element for a company’s growth over the last decade. Businesses can reach out to a specific group of audiences and then provide them with valuable pieces of information. Marketing directly to potential customers has never been more effective and efficient.

At the mention of digital marketing, most of you will be thinking about social media posts and the promotion of products online. Yes, social media is always the first thing that will come to peoples’ minds when digital marketing is mentioned.

However, the reality is that digital marketing is built out of different digital strategies and techniques. Besides social media marketing, digital marketing can be performed in numerous ways depending on the company’s objectives and goals. In this article, you will get to know the 7 most popular digital marketing strategies.

(1) Social Media Marketing

Social media marketing is not as simple as posting and promoting on social platforms and replying to comments. It includes creating compelling content that will resonate with the audiences, listening and connecting with audiences, analysing the social media performance, and running social media ads.

A company can connect its brand with its users to build credibility, increase sales, and drive website traffic with social media.  There are a few popular social media platforms businesses will usually choose to run their social media marketing. These platforms are Facebook, Instagram, Twitter, TikTok, Linkedln, and YouTube.

(2) Content Marketing

Content marketing is all about creating and distributing online content (e.g., social media posts and videos).  It helps to pique people’s interest in a product or service. The main goal of content marketing is to a reader. It may or may not come together to convert them into your customer. As a whole, creating content can differentiate your business from others  and help to increase brand awareness. 

(3) Email Marketing

Email marketing  is the use of electronic mail to direct information (e.g., promoting new products, announcing sales) to existing or potential customers. It can be used to provide value to existing customers and gradually convert potential subscribers into customers. 

(4) Mobile Marketing

From SMS to in-game mobile marketing, social media, and even mobile apps, any advertising activity promoting products and services through mobile devices is known as mobile marketing. It can be a huge challenge to acquire, engage and retain users across several platforms through mobile marketing.  Effective mobile marketing will require the creation of a consistent and engaging experience for people.

(5) Search Engine Optimization (SEO)

SEO is a technique to improve your company’s organic traffic and ranking on search engines such as Google. Improving organic traffic and ranking will allow your company’s website to appear on the first  page of the search engine whenever a relevant search keyword is used by people looking for information.

A well-executed SEO can help your company’s website rank higher in the Google search results so that people will be more likely to click onto it. SEO marketers  will utilise keywords or phrases that people usually use when they are browsing for information online. Keyword targeting, appropriate link structure, and content indexing are the three most significant aspects of SEO.

(6) Pay-per-Click (PPC)

Pay-per-click (PPC) is a type of paid digital strategy that companies will have to pay for each click on their ads. Have you ever searched for  something on Google and then you notice the first few results  have the word “Ad” or “Ads” right beside it? ? That is an example of PPC. Other PPC examples are ads that appear when you’re browsing the web, commercials before YouTube videos, and ads in mobile apps.

(7) Marketing Analytics

Marketing analytics is where you measure the success of your marketing strategies through acquired data. For example, how many times a link is clicked, the duration customers stayed on your website, the open rate of emails, and more. Analysing these data can help the marketer observe users’ behavior to develop better marketing strategies and  help the company in making strategic decisions. Marketing analytics is what sets digital marketers apart from traditional marketers.

Top Reasons You Shouldn’t Join a Community-Based Learning Group

Community-based learning gives people a sense of belonging. It’s where individuals with shared values come together as one. You feel seen. You feel heard. You –  just like any other person – you may join a community-based learning group for an authentic blend of formal and informal, engaging learning experience. 

Beyond interactive engagement, such communities tend to come together with exclusive benefits and/or support. It’s a great platform for you to interact with peers and even professionals from all walks of life. 

At times, it may be tempting to just hop into a community and take part in their conversations. In this article, we will explore some of the top reasons why you shouldn’t join a community-based learning.

Reason 1: You Don’t Want to Learn

Community-based learning as its name suggests is all about learning. As the saying goes, be ready to learn, unlearn and relearn. You shouldn’t go into a community with a mindset of “I just want to educate others” or “My experience and knowledge is the best”. 

Regardless of an individual’s background, there’s always something we can learn from someone else. It could be from their experiences, their stories or their expertise. Most importantly in the learning process, don’t be afraid to ask questions.

Reason 2: You Don’t Want to Grow Your Network

Exchange of resources and ideas is common in community-based learning groups. Understand that no one can succeed on their own. It takes collaborative efforts to achieve success. Mingle with others within a community and get to know people that could add value to your career or personal growth. 

Reason 3: You Dislike Helping Others

It’s all about give and take. Be helpful to community members who seek help for their challenges. Give your opinions and thoughts on ways to potentially resolve their problems. Never belittle any questions. Some people may find it difficult to articulate their questions. Be understanding and help them out to ask the right questions. 

Reason 4: You Are Not Open to Opinions

Be willing to share your knowledge and be open to listen to others. You need to treat the community with respect. Debates may arise in a community learning space. Keep an open mind and know that not everyone holds the same opinion as you.

Welcome opposing opinions and take the effort to step out of your comfort thinking zone. Embrace new opinions and broaden your horizons. This doesn’t mean that you should blindly agree with others. It’s about the ability to look at matters from a different perspective. 

Let’s Wrap This Up!

No, we’re not here to tell you to not join communities. In fact, we highly encourage you to join a community-based learning group. In the long term and with the right mindset, you’ll reap the benefits from a strong and supportive community. Ask yourself again:

  • Are you ready to learn?
  • Are you ready to mingle with others?
  • Are you ready to lend a helping hand?
  • Are you ready to accept different perspectives?

If you answered yes to all four questions, we would love to have you in The Digital Space Facebook Community! Ditch the traditional way of learning and explore the depths of the digital world by connecting with industry thought leaders and key performers. 

The community is here to address your business and career challenges. Discuss about the latest digital marketing trends, technology innovations, and more. It doesn’t matter whether you are an aspiring entrepreneur, a successful business owner, or a curious-minded student – you just need to be in the right learning space. 

JOIN NOW

Strictest Gaming Policy Ever?

China’s government implemented a new gaming policy on 30th August 2021. It was believed to be the strictest gaming policy to be ever implemented by China’s government.

What is China’s Latest Gaming Policy?

Those under the age of 18 would be permitted to play online games only between 8 pm to 9 pm on Fridays, Saturdays, Sundays, and public holidays. This policy aims to protect the mental and physical health of the underage.

Reaction from Gaming Platforms

Right after the announcement of the new policy, China’s two leading gaming platforms – Tencent, and NetEase; immediately released a notice that they will be providing their full cooperation.

This means that any underage users of Tencent and NetEase will only be allowed to play online games for a maximum of three hours per week (excluding public holidays).

The Impact on the Gaming Industry

 After the gaming policy was announced, the shares for Tencent and NetEase fell almost 3% and 2.9% respectively in the Hong Kong afternoon trade on 31 August 2021. 

Jefferies Group analysts mentioned that the new policy is likely to have a 3% impact on Tencent’s profitability. This is on assumptions gaming accounts for 60% of the company’s total sales. They also predicted that smaller competitors like NetEase would have less impacts. According to BBC, foreign investment in the gaming industry was also believed to be affected because of the new gaming policy.

How to Craft Your Job Post Covid-19

With many people being assigned new duties and responsibilities during this crisis, it is natural that they are beginning to question if these will remain part of their role longer-term.

If your own work duties have changed in some way during the pandemic, the lockdown period will have hopefully given you the opportunity to reflect on those changes and how they fit with your career ambitions and goals – if they do at all.

If you’re keen to keep the changes to your job that arose due to coronavirus-related disruption – whether that’s working in a different department or in a role with a different focus – then it’s important to formally and professionally vocalise your wishes.

For some, the changes to their role have been welcomed. Such changes may have allowed them to utilise untapped skills, while gaining experience in different areas and generally pushing themselves out of their comfort zone.

Others, however, will have decided that the changes to their role resulting from the coronavirus crisis aren’t aligned with the direction they want to take their career. They may not have enjoyed the experience and might feel that their skills were better utilised in their pre-crisis role, and thus understandably want to return to their former duties as soon as possible.

Either way, if you have the opportunity after the COVID-19 crisis to initiate a permanent change to your role that will help move your career forward in the right direction for you, the following advise will help ensure it happens quickly and in a way that works for you.

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Stand Out on LinkedIn

If you’re looking for a new job, the opportunity to learn new skills, and discover content and connections that can support your career, then LinkedIn is the place for you. With 700+ million people on LinkedIn globally, including recruiters and prospective employers, and millions of jobs available, it gives you the best opportunity to find your dream role.

Whether you’re creating a LinkedIn profile from scratch or refreshing an existing one, it’s important to consider that it is a digital representation of your professional self. It’s the first thing recruiters or talent professionals see, so make sure that your profile is complete, your employment and skills information are up-to-date, and your profile summary reflects who you are and your experience.

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What Do We Know About Gen Z?

Members of Gen Z are the people born from 1995 to 2010; they are true digital natives. They have been exposed to the internet and social networks since a young age. The question is, how different is Gen Z from the other generations and what do we know about them? 

  1. Flexibility 

This generation demands flexibility in work environments. Surveys have shown that Gen Z largely prefers a technology-enabled workplace with flexible working hours and culture.

  1. Equity 

Generation Z cares about social causes and values like equality and equity. It is more likely for this generation to stand up against unfair compensation at work and acts of inequalities.

  1. Work-life Balance 

Most of the Generation Z workers believe that it is essential to have a work-life balance. With the advent of technology, they understand that you don’t need to be chained to a desk in order to accomplish tasks, collaborate and complete projects. 

  1. Level of Education 

Generation Z is also more likely to have college-educated parents so you can expect this population to be well educated. They are less likely to drop out of high school and more likely to be enrolled in college.

These are certainly broad generalizations, but they can help us gain a better understanding into this generation that seems so different from the rest.